REBRANDING CASE STUDY

Strategy

• Create a brand image that would allow PPHN to build better awareness and to effectively compete for market share.

• Position the organization to obtain the widest reach by creating and executing an integrated marketing platform that extended from brand identity, corporate identity, print advertising, direct mail, and collateral pieces to web site design and development.

Creative

• Orbit Creative updated the PPHN logo with a new typeface design and color to reflect a more modern look and progressive feel, while maintaining the established brand perception and tone.

• Orbit Creative developed and executed creative synergy to reflect a unified brand identity across an integrated marketing platform, giving PPHN an established, yet modern, “health care” image.

Results

Orbit Creative delivered high-end creative design infused into a multi-component marketing platform to allow PPHN to reach out to its main target audiences – brokers and employers.  This was coupled with a defined process so that the project was wrapped up on time and on budget.  Orbit developed a unique pocket folder/brochure combination piece that would allow the essential PPHN story to be told, with the ability to customize each package, depending on the client, by adding the relevant informational one sheets into the pocket section.  A direct mail postcard series was created to answer the “What if” questions of deciding on health care options.  New corporate identity pieces were designed and received praise for their greater effectiveness.  A multi-level web site was designed and developed to provide information and quote capabilities for prospects, brokers, and clients.  This wide-net strategy succeeded in meeting the expectations of the Executive Board and allowed PPHN to become a recognized leader in the health network category.